Skogsviken Glamping
A lakeside campsite where glamping feels like a stay at a boutique hotel — and the stay is booked in a few taps.
- Sector
- Hospitality
- Scope
- Identity · Website · Mobile · Social media
The brief
A campsite by a lake with pitches, cabins and glamping tents, plus paddling, fishing and a sauna. Guests plan their stay online, often months ahead, and a grey, generic site with no booking makes them choose a place that feels more inviting — or book through a middleman.
The idea
We drew the identity from the forest itself: deep pine green, sage, terracotta and warm sand, three spruces for a mark and an elegant serif for the headlines. The website lets nature sell the stay — large lake imagery, accommodation with prices per night, activities for every season, and a booking form for dates, guests and type of stay on the start page of every device. The same identity runs through the signage on site, the merchandise and the social feed.
Identity
Colour
Typography
Skogsviken Glamping
ABCDEFGHIJKLMNOPQRSTUVWXYZ ÅÄÖ
abcdefghijklmnopqrstuvwxyz åäö 0123456789
Aa Bb Cc
ABCDEFGHIJKLMNOPQRSTUVWXYZ ÅÄÖ
abcdefghijklmnopqrstuvwxyz åäö 0123456789
The website
How the start page works — follow the numbers.
Key screens
What the site does
Before and after
The generic site a brand like this often starts with, and the concept that replaces it.
- A clear structure from the first screen
- Smooth booking in a few steps
- A brand that builds trust
- Direct booking, without a middleman
- A better experience on mobile
Social media
The brand in use
A design concept by Weva Digital. The brand, website and materials are imagined to show what we can build — this is not a client project.
