Vägen Framåt
A driving school with the confidence of a night drive — deep navy, signal yellow and a lesson booked in four steps.
- Sector
- Driving School
- Scope
- Identity · Website · Mobile · Social media
The brief
A driving school offering car and moped licences, the introductory course for supervisors and the mandatory risk courses. Students are young and live on their phones, and a generic site where lessons can only be booked by calling, and theory lives somewhere else, makes the school feel as slow as the process.
The idea
We built the brand on the road at night: midnight navy, a bright signal yellow and a cyan accent, with a monogram that reads as both initials and a road marking. The website puts “Book a lesson” on the first screen, shows every course clearly, and connects to a student portal and theory app that follow progress all the way to the test. The same identity runs through the instructors' clothing, the signage, the stationery and a social feed of tips, milestones and course news.
Identity
Colour
Typography
Vägen Framåt
ABCDEFGHIJKLMNOPQRSTUVWXYZ ÅÄÖ
abcdefghijklmnopqrstuvwxyz åäö 0123456789
The website
How the start page works — follow the numbers.
Key screens
What the site does
Before and after
The generic site a brand like this often starts with, and the concept that replaces it.
- A logical, easy-to-navigate structure
- Lessons booked quickly and simply online
- Interactive theory that keeps students engaged
- Built for the phone — anytime, anywhere
- A modern, coherent experience that builds trust
Social media
The brand in use
A design concept by Weva Digital. The brand, website and materials are imagined to show what we can build — this is not a client project.
