Design concept

Astoria Boutique Hotel

A boutique hotel in Stockholm presented like a stay in itself — candlelit rooms, deep night blue and gold, and direct booking from the first screen.

Sector: Hospitality
Scope: Identity · Website · Mobile · Social media

Astoria Boutique Hotel concept website on laptop and phone

The brief

A boutique hotel in the heart of Stockholm with superior rooms, deluxe rooms and suites. Many guests find it through booking platforms that take a commission and own the guest relationship — and a dated site with clumsy booking gives them no reason to book directly.

The idea

We built the identity around the evening: deep night blue, warm bronze and gold, a crown mark and a classic serif. The website opens on the room and the city view, puts arrival, departure and guests in a booking bar on the first screen beneath three promises — best price, free cancellation and secure payment — and lets guests compare rooms and suites with prices per night. It speaks Swedish, English and Arabic, and the same identity runs through the stationery, social posts and story ads, and the reminders and confirmations guests receive before they arrive.