Maison Étoile
Boutique stays in the heart of the city, presented like an evening in the suite — dark wood, candle-gold and a booking that takes a minute.
- Sector
- Hospitality
- Scope
- Identity · Website · Mobile · Social media
The brief
A boutique accommodation brand with suites, apartments and short-term stays in the city centre, run alongside its own concierge services. Guests find it on booking platforms that take a commission and show it as one listing among hundreds — and a generic “City Hotel” site with a stock façade gives them no reason to book directly.
The idea
We built the identity on the feeling of arrival: deep espresso, burnished brown, candle-gold and warm cream, a four-pointed star and an elegant serif. The website opens on the room at night with one promise and one action, “Book your stay”, shows each suite with photos, guests and size, checks availability by date and party, and lists concierge services from breakfast in the room to airport transfers. The same identity runs through the Instagram feed, story ads and reels, a moodboard and the in-room material, from door hangers to welcome cards.
Identity
Colour
Typography
Maison Étoile
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The website
How the start page works — follow the numbers.
Key screens
What the site does
Before and after
The generic site a brand like this often starts with, and the concept that replaces it.
- A clear message with a strong feel
- Bright, professional images of the setting and details
- A smooth booking path with few steps
- Reviews and trust signals
- A direct path to booking
Social media
The brand in use
A design concept by Weva Digital. The brand, website and materials are imagined to show what we can build — this is not a client project.
